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Cookie Policy

This document is meant to explain the types of cookies and other tracking technologies that Shopify may place on your device, either when you are visiting our web properties, or if you are visiting the storefront of a merchant who uses our platform to power their site.

What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Shopify website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.

  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

Shopify is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.

  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Merchant storefronts

When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores:

Cookies Necessary for the Functioning of the Store:

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

Reporting and Analytics

Name Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_visit Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
tracked_start_checkout Shopify analytics relating to checkout.

Shopify’s websites

When visitors load Shopify’s websites, we generally place the following Shopify cookies:

Cookies Necessary for the Functioning of the Sites

Name Function
_Brochure_session Used in connection with browsing through site.

Reporting and Analytics

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_3190590030 Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.
ki_t Shopify analytics.

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/

Advertising:

Third Party Description Privacy Policy
Bing Ads We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google Doubleclick We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Hubspot We use Hubspot to manage our relationships with our customers. https://legal.hubspot.com/privacy-policy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
Snapchat We use Snapchat to deliver targeted advertisements to individuals who visit our websites. https://www.snap.com/en-US/privacy/privacy-policy/
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy

Social Media & Content:

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Pinterest We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform. https://policy.pinterest.com/en/privacy-policy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.